Media for cricket development
BY SANJIB PAUDEL
Wow! Our national cricket team is really doing well and making all of Nepali proud, united and happy. It is also making our country famous worldwide. Champions of ICC Division 4 and now in the final ACC Elite Trophy, back-to-back good performances have given all Nepali cricket fans hopes for the qualification to the 2014 T20 World Cup in Bangladesh and 2015 World Cup in Australia.
If our team becomes successful to qualify for any World Cup, either 50-over or 20-over, it will be the first time for any Nepali sport team representing Nepal in any World Cup. It will be the greatest achievement and matter of pride for all of us.
But I wonder if our media is giving as much attention and emphasis to cricket and cricketers for their achievements. Although our cricket team has achieved a lot of success in a few years, they are not able to catch the attention of national news channel and newspaper. Why is it so?
I still remember when Irfan Pathan took his first hattrick against Pakistan a few years ago, Indian news channel immediately broadcasted live conversion with his family. Why can’t our media do the same? Why can’t they run some programmers and TV shows related to cricket and give emphasis to cricket?
Now, it’s time of our media to do something for developing the cricket and creating the cricketing environment all around the country. We have dozens of Nepali news channel and newspaper giving just the news of politics most of the time.
Catching people attention toward cricket is possible only if our media focuses on cricket and cricketers. If our media’s focus and emphasis on cricket and provides sufficient coverage including news, views, scores and space to players, Nepal will fast move towards a great future – World Cups in near future.
I just feel publishing/broadcasting cricket news, views, ideas, score, live coverage, cricket programs and features about cricketers’ life by news channel directly benefits the news channel as followers of Nepali cricket are in great number.
I kindly request the Nepali media – television channels, newspapers and radios – to give emphasis and time for cricket, which is doing really well for our glory. All cricket fans are waiting eagerly to see more emphasis given by media.
I feel very glad as in Facebook, we have many cricket related pages which are providing news, views, score update of cricket and website like Cricnepal, cricket.com.np and many more doing great job in covering cricket. Cricket is uniting all of us together. Jai Nepali Cricket.
Paudel is a BBA graduate from Pokhara and can be contacted at firstname.lastname@example.org
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21st Jan 2014